LB Swag: The Heartbeat of Belmont Shore on 2nd Street

LB Swag: The Heartbeat of Belmont Shore on 2nd Street

Nestled in the vibrant community of Belmont Shore, LB Swag on 2nd Street stands as a beacon of local creativity and unique charm. This gem of a store is not just a retailer; it's a celebration of all things Long Beach, capturing the essence of the city through a thoughtfully curated selection of local handmade goods and exclusive house brand products.

A Hub for Local Artistry

One step inside LB Swag, and you're immediately enveloped by the warmth and creativity that defines Long Beach. The store is a treasure trove for those who appreciate handmade artistry, featuring works from local artists who pour their passion into every piece. From intricately designed jewelry and branded apparel to bespoke home décor, LB Swag champions the talents of the community, providing a platform for artists to showcase their craft.

The Urban Charm Exclusive

LB Swag takes pride in its exclusive partnership with The Urban Charm jewelry collections. As the sole retailer on 2nd Street to carry these exquisite pieces, the store offers a unique opportunity for shoppers to own something truly special. The Urban Charm’s collections are known for their distinctive designs and high-quality craftsmanship, making them a perfect fit for LB Swag’s ethos of celebrating local talent and exceptional artistry.

House Brand: Celebrating Long Beach

What sets LB Swag apart is its vibrant house collection, which is a love letter to Long Beach and Belmont Shore. Whether you’re a local or a visitor, you’ll find something that resonates with the coastal charm and urban vibe of the area. The collection includes an array of items such as:

  • T-Shirts and Hoodies: Stylish and comfortable, featuring designs that pay homage to the local culture.
  • Hats: Perfect for sunny days at the beach, these hats are both functional and fashionable.
  • Handmade Candles: Infused with scents that evoke the spirit of Long Beach, these candles make for delightful keepsakes.
  • Baby Items: Adorable and unique, ideal for the littlest fans of Long Beach.
  • And Much More: From accessories to home goods, the house collection is a testament to the diverse and eclectic spirit of the community.

Meet the Heart and Soul


Annie, the passionate owner of LB Swag, infuses the store with her vision and dedication. Her commitment to supporting local artists and providing high-quality, unique products is evident in every corner of the shop. Alongside Annie is the store’s beloved mascot, Swaggie. This adorable caramel-colored poodle adds an extra layer of charm and warmth, greeting every customer with a wagging tail and a friendly demeanor.

Visit Us

The next time you find yourself on 2nd Street, make sure to "Stop by and say hi." LB Swag is more than just a store; it's a community hub where the spirit of Long Beach is alive and thriving. Whether you’re looking for a special gift, a memento of your visit, or simply want to soak in the local vibe, LB Swag welcomes you with open arms.

In a city as dynamic and diverse as Long Beach, LB Swag stands out as a celebration of local culture, creativity, and community. So, come on down to 2nd Street and experience the charm for yourself—you won’t leave empty-handed or without a smile.

Location: 5304 2nd St, Long Beach, CA 90803

Hours : Monday to Sunday 11:00AM to 6:00PM

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