Lures of Love

Shop the Collection

THE URBAN CHARM

SIGNATURE STATEMENT

Make a statement with the Urban Charm's Signature Collection.

NIGHT OUT ON THE TOWN

We love creating pieces for everyday. Our designs can be dressed up or down.

BOHO VIBES

Jewelry for the free spirited and light hearted.

HEAD OUT WITH THAT NATURAL GLOW

Our favorite lures of love collection will light up your outfit and spirit and make you stand out in a crowd.

Meet the Designer, Lani Harmony

I believe jewelry has the ability to showcase ones unique style and enhance any mood. If jewelry can create a sense of confidence while wearing it, then im happy to design and make it.

Testimonials

I've been working with Lani on several branding projects for getting pieces prepared for my company launch and have only wonderful things to say. Lani is a pleasure to work with, creative, and a critical thinker with problem solving. You're in good hands with Urban Charm!

Daniel Davis

Positive: Professionalism, Quality, Responsiveness, Value, 5 star Review. Lani is incredibly talented, professional and so collaborative. She understood what I needed but elevated my ideas to something I couldn't even imagine!

Sweet Spin

I love the unique of The Urban Charm. You will have that one of a kind piece. I love supporting local artist, Urban Charm is my go to for all my costume jewelry needs.

Annie Mekertichian