ABOUT

About Us

 

The Urban Charm is a full-service custom jewelry design house and boutique, where creativity, craftsmanship, and personal expression come together in every piece we create. Based in California, we specialize in both costume and fine jewelry, offering everything from bespoke design services to small-batch manufacturing for clients who want something truly unique.

Whether you’re dreaming up a one-of-a-kind engagement ring, reimagining a family heirloom, or launching your own jewelry line, we offer end-to-end services tailored to your vision. Our team works closely with each client to bring their ideas to life—from initial sketches and material selection to production and final polish. Every detail matters, and every piece tells a story.

In addition to our custom work, we proudly feature our own house brand collections, each one thoughtfully designed and handcrafted in our studio. These collections reflect our love for modern design, timeless elegance, and everyday wearability.

At The Urban Charm, we believe that jewelry should be personal, purposeful, and made with heart. Whether you’re here for custom work, design support, or to shop our signature lines, we’re honored to be part of your journey.